REDEFINING CUSTOMER RELATIONSHIPS

Valkyrie created an interactive experience to help a major banking and insurance provider better understand its customers.

The Challenge

We worked with a major insurer seeking to better understand its customers to drive cross-sale opportunities of its relevant banking products. Insufficient information about those customers made predicting appropriate banking offerings with precision a significant challenge for the company.

The Solution

We created an aspirational digital experience for our client that engaged both banking and insurance customers. The increased engagement made it possible for us to analyze preferences and behaviors for all users and group them into over 300 unique clusters.

The Outcome

Valkyrie developed a recommendation engine that dramatically transformed our client’s relationship with customers. Marketing to each cluster significantly increased efficacy, driving a critical shift from their existing mass-marketing approach to meaningful, targeted conversations with customers.

User Behaviors

300 +

Categorized

Research & Development

10

Weeks

Related Case Studies

Banking, Insurance

REDEFINING CUSTOMER RELATIONSHIPS

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PREDICTION-POWERED PRODUCT DEVELOPMENT

Banking

BETTER RISK ASSESSMENT WITH BEHAVIORAL ANALYSIS

Office

515 Congress Ave. Austin, TX 78701 Suite #1425

Email

inquiries@valkyrie.ai

Phone

(512) 947 – 6472

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