We worked with a major insurer seeking to better understand its customers to drive cross-sale opportunities of its relevant banking products. Insufficient information about those customers made predicting appropriate banking offerings with precision a significant challenge for the company.
We created an aspirational digital experience for our client that engaged both banking and insurance customers. The increased engagement made it possible for us to analyze preferences and behaviors for all users and group them into over 300 unique clusters.
Valkyrie developed a recommendation engine that dramatically transformed our client’s relationship with customers. Marketing to each cluster significantly increased efficacy, driving a critical shift from their existing mass-marketing approach to meaningful, targeted conversations with customers.